Twitter Marketing: The Basics

Twitter is basically a simplified social networking website where you are allowed to share with others what you are doing this instant.

Twitter has a public time line that is constantly updated. It is updated with a stream of news from every member of the Twitter site. Once you are a member, you will be able to start adding your own short messages to the time line. The length of each message you are allowed to post is limited to 140 characters. Your posted messages are called "tweets".

You will only be able to see tweets that are on the public time line. There are some Twitter users who make their tweets private, so that only followers can see them. You decide who you would like to follow and others decide if they would like to follow you. You can send direct messages to the people who are following you, keeping them informed of various events of mutual interest.

At this stage you might be dismissing Twitter as just another micro blogging gimmick that will fade into obscurity like the myriad of other similar services. However there is a huge marketing potential in this site, where you can meet other like-minded people, and share information and website links. These factors combined with the possibility of growing your followers make Twitter a wonderful place for conducting your business.

Here are a few things that Twitter allows you to do.

1. You can send direct messages to users, so that only they see them and not everyone else on the public time line.

2. You have access to mobile options that allow you to send and receive tweets via your phone.

3. There are great search options that allow you to find other Twitter users that are posting about topics of interest to you.

4. There is a wonderful API feature that allows for some great applications for use with Twitter (linking many other accounts to and from Twitter for increased advertising of your tweets).

Twitter is absolutely huge right now, and the potential for business owners is staggering. This is the reason that so much wonderful software for Twitter automation exists. If you are not a member, you had better sign up right now and get tweeting!

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