Yellow Pages Tips - 1st Step To Making Money

No matter how you say it, the first thing you MUST do to have any chance at becoming hugely successful at Yellow Pages advertising is to get the right mindset. And that means first and foremost to banish any doubt from your mind that Yellow Pages advertising works. The fact is that it absolutely does work every single day for thousands of businesses, and most importantly, can work for YOU and YOUR business. Right NOW!

One of the most common - and pure nonsense - marketing myths I hear is that "No one uses the Yellow Pages anymore!" Sure, thanks to the internet it's no longer the only way people search for local products and services. But do you think the top Yellow Pages advertisers who invest $50,000 or $100,000 or even MILLIONS OF DOLLARS A YEAR in Yellow Pages advertising would say such a thing? (For example: Roto Rooter backs up their extensive investment in television, radio and other marketing with over $30 million annually in Yellow Pages advertising across the nation. Do you think they don't know what they're doing and don't do tons of research before they budget their advertising?)

In the same way, the major television networks are no longer the only channels people watch. But does that mean there's no longer any money to be made with network television advertising???

Still, this common myth is all-too-often stated as if it has even a shred of truth to it - stated exclusively, that is, by those not currently raking in their share of the tremendous profits consistently generated by the Yellow Pages across hundreds of different headings in thousands of cities and towns across the country every single day (or maybe it's even been stated to you by a competitor of yours trying to throw you off track and keep you from trying to compete with him or her in the Yellow Pages).

The simple (and unfortunate) truth is that in each heading in each Yellow Pages, at best there are a VERY few advertisers making a super return on their investment, while the rest of the bunch are breaking even or making a small profit - or even wasting their money.

Which group would you like to be in? If you want to place a run-of-the-mill, break-even Yellow Pages ad, you'll have to do that all on your own (or with the help of your local sales rep, who most likely doesn't know how to create a wildly -- or even mildly -- successful ad campaign). But if you want to place a killer ad that will get you a return of 2, 3, 5 or even 10 times your investment (or more!), an expert in Yellow Pages advertising can help you do that.

But first you need to realize that it absolutely CAN be done -- if you do it right!


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